{"id":18108,"date":"2023-10-19T15:43:21","date_gmt":"2023-10-19T13:43:21","guid":{"rendered":"https:\/\/beile.fr\/?p=18108"},"modified":"2023-11-02T20:48:42","modified_gmt":"2023-11-02T18:48:42","slug":"when-tintin-advertised-in-japan","status":"publish","type":"post","link":"https:\/\/beile.fr\/en\/when-tintin-advertised-in-japan\/","title":{"rendered":"When Tintin advertised in Japan"},"content":{"rendered":"<div data-elementor-type=\"wp-post\" data-elementor-id=\"18108\" class=\"elementor elementor-18108\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5f471475 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"5f471475\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6f1f722e\" data-id=\"6f1f722e\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-63ca535c elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"63ca535c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-1584c1f4 elementor-hidden-mobile\" data-id=\"1584c1f4\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-57b38394\" data-id=\"57b38394\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1a44e8b7 elementor-widget elementor-widget-heading\" data-id=\"1a44e8b7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">When Tintin advertised in Japan<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-37a42352 elementor-widget-divider--view-line elementor-widget elementor-widget-divider\" data-id=\"37a42352\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"divider.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-divider\">\n\t\t\t<span class=\"elementor-divider-separator\">\n\t\t\t\t\t\t<\/span>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-inner-section elementor-element elementor-element-37c57c4a elementor-section-boxed elementor-section-height-default elementor-section-height-default wpr-particle-no wpr-jarallax-no wpr-parallax-no wpr-sticky-section-no\" data-id=\"37c57c4a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-7691a661\" data-id=\"7691a661\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-762b41ef elementor-widget elementor-widget-image\" data-id=\"762b41ef\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2a.-Tintin-Honda-titre-1024x782.jpg\" class=\"rl-gallery-link\"><img fetchpriority=\"high\" decoding=\"async\" width=\"1024\" height=\"782\" src=\"https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2a.-Tintin-Honda-titre-1024x782.jpg\" class=\"attachment-large size-large wp-image-18110\" alt=\"\" srcset=\"https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2a.-Tintin-Honda-titre-1024x782.jpg 1024w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2a.-Tintin-Honda-titre-300x229.jpg 300w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2a.-Tintin-Honda-titre-768x586.jpg 768w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2a.-Tintin-Honda-titre-16x12.jpg 16w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2a.-Tintin-Honda-titre-500x382.jpg 500w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2a.-Tintin-Honda-titre-250x191.jpg 250w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2a.-Tintin-Honda-titre-64x49.jpg 64w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2a.-Tintin-Honda-titre.jpg 1413w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-52baf395 elementor-widget elementor-widget-image\" data-id=\"52baf395\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2b.-Tintin-Honda-bond-1024x777.jpg\" class=\"rl-gallery-link\"><img decoding=\"async\" width=\"1024\" height=\"777\" src=\"https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2b.-Tintin-Honda-bond-1024x777.jpg\" class=\"attachment-large size-large wp-image-18111\" alt=\"\" srcset=\"https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2b.-Tintin-Honda-bond-1024x777.jpg 1024w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2b.-Tintin-Honda-bond-300x228.jpg 300w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2b.-Tintin-Honda-bond-768x583.jpg 768w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2b.-Tintin-Honda-bond-16x12.jpg 16w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2b.-Tintin-Honda-bond-500x379.jpg 500w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2b.-Tintin-Honda-bond-250x190.jpg 250w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2b.-Tintin-Honda-bond-64x49.jpg 64w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2b.-Tintin-Honda-bond.jpg 1419w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9f27500 elementor-widget elementor-widget-image\" data-id=\"9f27500\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2c.-Tintin-Honda-fin-1024x780.jpg\" class=\"rl-gallery-link\"><img decoding=\"async\" width=\"1024\" height=\"780\" src=\"https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2c.-Tintin-Honda-fin-1024x780.jpg\" class=\"attachment-large size-large wp-image-18112\" alt=\"\" srcset=\"https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2c.-Tintin-Honda-fin-1024x780.jpg 1024w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2c.-Tintin-Honda-fin-300x229.jpg 300w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2c.-Tintin-Honda-fin-768x585.jpg 768w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2c.-Tintin-Honda-fin-16x12.jpg 16w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2c.-Tintin-Honda-fin-500x381.jpg 500w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2c.-Tintin-Honda-fin-250x191.jpg 250w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2c.-Tintin-Honda-fin-64x49.jpg 64w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2c.-Tintin-Honda-fin.jpg 1412w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-d2bd386 elementor-widget elementor-widget-image\" data-id=\"d2bd386\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2d.-Tournesol-Fruit-dor.jpeg\" class=\"rl-gallery-link\"><img loading=\"lazy\" decoding=\"async\" width=\"690\" height=\"517\" src=\"https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2d.-Tournesol-Fruit-dor.jpeg\" class=\"attachment-large size-large wp-image-18113\" alt=\"\" srcset=\"https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2d.-Tournesol-Fruit-dor.jpeg 690w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2d.-Tournesol-Fruit-dor-300x225.jpeg 300w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2d.-Tournesol-Fruit-dor-16x12.jpeg 16w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2d.-Tournesol-Fruit-dor-500x375.jpeg 500w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2d.-Tournesol-Fruit-dor-250x187.jpeg 250w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2d.-Tournesol-Fruit-dor-64x48.jpeg 64w\" sizes=\"(max-width: 690px) 100vw, 690px\" \/><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-184bc8b elementor-widget elementor-widget-image\" data-id=\"184bc8b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a href=\"https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2e.-Tintin-Ellipse-Nelvana.jpeg\" class=\"rl-gallery-link\"><img loading=\"lazy\" decoding=\"async\" width=\"768\" height=\"576\" src=\"https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2e.-Tintin-Ellipse-Nelvana.jpeg\" class=\"attachment-large size-large wp-image-18114\" alt=\"\" srcset=\"https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2e.-Tintin-Ellipse-Nelvana.jpeg 768w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2e.-Tintin-Ellipse-Nelvana-300x225.jpeg 300w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2e.-Tintin-Ellipse-Nelvana-16x12.jpeg 16w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2e.-Tintin-Ellipse-Nelvana-500x375.jpeg 500w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2e.-Tintin-Ellipse-Nelvana-250x188.jpeg 250w, https:\/\/beile.fr\/wp-content\/uploads\/2023\/10\/2e.-Tintin-Ellipse-Nelvana-64x48.jpeg 64w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/><\/a>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e72f19d elementor-widget elementor-widget-shortcode\" data-id=\"5e72f19d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"shortcode.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-shortcode\"><span class='wpfp-span'><img src='https:\/\/beile.fr\/wp-content\/uploads\/2023\/05\/heart.256x233-e1685006938621.png' alt='Favorite' title='Favorite' class='wpfp-img' \/><img src='https:\/\/beile.fr\/wp-content\/plugins\/wp-favorite-posts\/img\/loading.gif' alt='Loading' title='Loading' class='wpfp-hide wpfp-img' \/><a class='wpfp-link' href='?wpfpaction=add&amp;postid=18108' title='Add to favorites' rel='nofollow'>Add to favorites<\/a><\/span><\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-inner-column elementor-element elementor-element-5f1315f9\" data-id=\"5f1315f9\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-663eed96 elementor-widget elementor-widget-text-editor\" data-id=\"663eed96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>A short animated sequence featuring Tintin and Snowy suddenly appeared on social networks at the beginning of August. This<a href=\"https:\/\/www.facebook.com\/patrice.guerin.545\/posts\/pfbid02TSd4b8KuVFnYYPQ1biSp8s8NAFpfUWHAGESNbSwbKFskbzMF4Arsy1MxifPszuJHl\"> <b>15-second advertising spot<\/b><\/a>, The film, unknown to most Tintin fans, dates from 1988. It was made for the car manufacturer Honda and broadcast on Japanese television, notably on NTV on 1 January.<sup>er<\/sup> June of that year. The title of the advert, \u00abTintin's Dream of Honda\u00bb, announced what was to come: asleep, the boy with the tassel dreams himself reduced to a Lilliputian size and explores the passenger compartment of a car in the company of his fox terrier.<\/p><p>The drawing, very faithful to that of Herg\u00e9, recalls our two heroes as they appear, with youthful features, in certain plates of the definitive versions of <i>Tintin in Congo<\/i> and <i>Tintin in America<\/i>. The soundtrack features the song \u00abLes Aventures de Tintin\u00bb by Japanese singer Taeko Ohnuki, from her album <i>Girlfriend<\/i> (1985), with a new orchestration.<\/p><p><b>A spot that's not entirely authorised<\/b><\/p><p>At the time, BIL (Baran International Licensing), the forerunner of Moulinsart, managed the rights derived from Herg\u00e9's work. Alain Baran, who headed the company, recalls that BIL was not put in touch with Honda for this spot. <i>\u00abIt was Nick Rodwell who, at the same time as launching a Tintin shop in Tokyo, negotiated this advert as agent for derivative rights in Japan\u00bb.\u00bb<\/i>, he commented on Facebook.<\/p><p>Tintinologist Jean-Claude Jouret, whom I interviewed, also remembers this moment precisely. In 1988, he was in charge of Tintin merchandising for the whole world at BIL. BIL had just terminated its contracts with Astra-Calv\u00e9 and its Swiss subsidiary S.A.I.S. Dorina, owners of the Fruit d'or brand. Gone were the many advertisements in which Professor Tournesol was seen soaring through the air with a bottle of oil or a tub of margarine in his hand.<i> \u00abIn fact, these adverts were moving further and further away from the world of Herg\u00e9's characters\u00bb.\u00bb<\/i>, explains Jean-Claude Jouret.<i> \u00abIn this order of things, the Honda spot didn't fit in with our strategy of avoiding making Tintin the spokesperson for a brand in a world too far removed from that of his adventures.\u00bb<\/i><\/p><p>The production of the Honda advert preceded BIL's initial discussions with the French studio Ellipse for the production of an animated series by several months.<i> \u00abThe graphic and respectful aspects of the albums were emphasised from the outset. It has to be said that authorising the broadcasting of such an ad did not give us much credibility in our demands...\u00bb.\u00bb<\/i>, adds Jean-Claude Jouret. Fortunately, the means of communication at the end of the 1980s were such that Ellipse never knew anything about the short Japanese cartoon.<\/p><p>Honda Japan continued to use the Tintin character in its promotional campaigns until 1989. Did the reporter in the knickerbockers appear in other advertising spots for the car brand during this period? The question remains...<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29182c9d elementor-widget elementor-widget-text-editor\" data-id=\"29182c9d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"wp-block-column\"><p class=\"has-ast-global-color-8-color has-text-color\"><strong>Patrice GUERIN<\/strong><\/p><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"<p>Quand Tintin faisait de la pub au Japon Ajouter aux favoris Une courte s\u00e9quence anim\u00e9e avec Tintin et Milou a subitement fait son apparition sur les r\u00e9seaux sociaux au d\u00e9but du mois d\u2019ao\u00fbt. Ce spot publicitaire d\u2019\u00e0 peine 15 secondes, inconnu de la plupart des tintinophiles, date de 1988. Il a \u00e9t\u00e9 r\u00e9alis\u00e9 pour le constructeur automobile Honda et diffus\u00e9 \u00e0 la t\u00e9l\u00e9vision japonaise, notamment sur NTV le 1er juin de cette ann\u00e9e-l\u00e0. Le titre de la publicit\u00e9, \u00ab\u00a0Tintin\u2019s Dream of Honda\u00a0\u00bb, annonce la suite\u00a0: endormi, le gar\u00e7on \u00e0 la houppe se r\u00eave r\u00e9duit \u00e0 une taille lilliputienne et explore l\u2019habitacle d\u2019une voiture en compagnie de son fox-terrier. Le dessin, tr\u00e8s fid\u00e8le \u00e0 celui d\u2019Herg\u00e9, rappelle nos deux h\u00e9ros tels qu\u2019ils apparaissent, sous des traits juv\u00e9niles, dans certaines planches des versions d\u00e9finitives de Tintin au Congo et de Tintin en Am\u00e9rique. En guise d\u2019illustration sonore, on entend la chanson \u00ab\u00a0Les Aventures de Tintin\u00a0\u00bb de la Japonaise Taeko Ohnuki, issue de son album Copine (1985), avec une nouvelle orchestration. Un spot pas tout \u00e0 fait autoris\u00e9 \u00c0 cette \u00e9poque, c\u2019est la BIL (Baran International Licensing), anc\u00eatre de la soci\u00e9t\u00e9 Moulinsart, qui g\u00e9rait les droits d\u00e9riv\u00e9s de l\u2019\u0153uvre d\u2019Herg\u00e9. Alain Baran, qui en \u00e9tait \u00e0 la t\u00eate, se souvient que la BIL n\u2019avait pas \u00e9t\u00e9 mise en contact avec Honda pour ce spot. \u00ab\u00a0C\u2019est Nick Rodwell qui, en m\u00eame temps qu\u2019il lan\u00e7ait une boutique Tintin \u00e0 Tokyo, a n\u00e9goci\u00e9 cette pub en tant qu\u2019agent des droits d\u00e9riv\u00e9s sur le territoire japonais\u00a0\u00bb, a-t-il comment\u00e9 sur Facebook. Le tintinologue Jean-Claude Jouret, que j\u2019ai interrog\u00e9, se rappelle aussi pr\u00e9cis\u00e9ment ce moment. En 1988, il \u00e9tait administrateur charg\u00e9 du merchandising Tintin pour le monde entier au sein de la BIL. Celle-ci venait de mettre fin aux contrats avec la soci\u00e9t\u00e9 Astra-Calv\u00e9 et sa filiale suisse S.A.I.S. Dorina, propri\u00e9taires de la marque Fruit d\u2019or. Termin\u00e9es, les multiples publicit\u00e9s dans lesquelles on voyait le professeur Tournesol s\u2019\u00e9lever dans les airs, une bouteille d\u2019huile ou une barquette de margarine \u00e0 la main. \u00ab\u00a0En effet, ces spots s\u2019\u00e9loignaient de plus en plus de l\u2019univers des personnages d\u2019Herg\u00e9\u00a0\u00bb, explique Jean-Claude Jouret. \u00ab\u00a0Dans cet ordre des choses, le spot Honda n\u2019entrait pas davantage dans la strat\u00e9gie que nous avions d\u2019\u00e9viter de faire de Tintin le porte-parole d\u2019une marque dans un univers trop \u00e9loign\u00e9 de celui de ses aventures.\u00a0\u00bb La r\u00e9alisation du spot publicitaire pour Honda pr\u00e9c\u00e9dait de quelques mois les premi\u00e8res discussions de la BIL avec le studio fran\u00e7ais Ellipse pour la production d\u2019une s\u00e9rie d\u2019animation. \u00ab\u00a0Les aspects graphiques et respectueux des albums avaient \u00e9t\u00e9 mis en avant d\u00e8s les premiers contacts. Il faut avouer qu\u2019autoriser la diffusion d\u2019un tel spot ne nous rendait pas tr\u00e8s cr\u00e9dibles dans nos exigences\u2026\u00a0\u00bb, ajoute Jean-Claude Jouret. Heureusement, les moyens de communication \u00e0 la fin des ann\u00e9es 1980 \u00e9taient tels qu\u2019Ellipse ne sut jamais rien du court dessin anim\u00e9 nippon. Honda Japon utilisa encore le personnage de Tintin dans ses op\u00e9rations de promotion jusqu\u2019en 1989. Le reporter aux culottes de golf est-il apparu durant cette p\u00e9riode dans d\u2019autres spots publicitaires pour la marque automobile\u00a0? La question reste enti\u00e8re\u2026 Patrice GUERIN<\/p>","protected":false},"author":6,"featured_media":18119,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"disabled","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"set","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-18108","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - 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